Sandy is a famous face around Plázida, bringing his SEO and website building expertise to our monthly mastermind sessions, as well as a cracking sense of humour. He’s also the best digital nomad in the group, always seeming to be in a new and beautiful place. He took five minutes out of his very busy day to answer a few questions…

Sandy Allain at Plazida

Where are you from and what brings you to Madrid?

I am from Paris but moved here 16ish years ago hehe!! I came here to learn Spanish at first for 3 months, then I stayed 3 more months then 3 more months… then friends just told me… just stay. I was offered a job in a language school called Enforex, the school where I was studying Spanish. A classmate told me that they were looking for someone to help them do their website. The funny story is that Enforex owner. We started as a freelance..I went back to France for 6 months. I realized that I needed to go back. Having them as a client working freelance remotely in France. Then he offered me a job to work in Madrid.

I thought, why not…nice weather, good food, great parties. I was 25 years old, what do you think? Great parties!!

I moved back to Madrid and worked in Enforex for another 2 years then started my web design company with Enforex as a client. Then in 2005 my company was bought by Enforex to be their internet department. The same year they bought Don Quixote language schools and became the biggest Spanish school worldwide. I created a team of 30 people working under me. I left in 2008. I was 31 years old and the director of the internet department with 30 people. I left because I had a little burnout and wanted to enjoy life and travel.

Can you tell us a little bit about your project/s?

My project is it is a review website for all language schools, language programs, language private teachers and more. It Is like the TripAdvisor of languages.

What’s your favourite thing about living in Madrid?

I love the people, the culture and the easy living. No stress here. Just a good life! If I need stress… just travel 😉

Have you been to any events in the digital nomad/coworking community here?

I have been to many events. I like networking…but the one I prefer is Plázida of course 🙂


Have you faced any challenges with your project/s? How did you overcome them?

Yes I realized that I needed an investment to hire people and pay for some advertising. It took me sometime. I wasn’t in Enforex anymore where I had an almost unlimited budget.

I am working hard on the project now with a team of 4 people.

What advice would you give someone who is thinking about starting their own group/blog/freelance business?

Do not work on 5 different projects at the same time. Focus on 1 first. This is a big mistake that we do as entrepreneurs and digital nomads I think.

And finally, how can we find you?

Sandy Allain