Digital nomadism is not the last whim of millennials, but an authentic philosophy of life. It is not a passing fad, but a trend that is marking the beginning of the working future. The digital nomad is the natural consequence of “cultural capitalism”, the “economy of experience” and the “era of access”. It is a pioneer in an obsolete labor market and in an inevitable process of transformation.
Working just a few hours a day, facing the seashore with a cocktail in hand. To lead an idle life, where luck plays a main role and effort shines for its absence. “Living off the Internet”, as it is sometimes said pejoratively… Often this is the image that the media offer of the digital nomad. But it is nothing more than a simplistic, anecdotal and opportunistic description.
Digital nomadism is actually a philosophy of life governed by the values of freedom, independence, detachment from the material and the cult of experience. It is a mentality guided by an entrepreneurial and adventurous spirit. A digital nomad is one who does not allow himself to be carried away by the established, who decides to follow his own path. He is a maverick, an outsider, the resistance to FOMO (fear of missing out). Carpe diem and wanderlust in their pure state.
That’s because technology allows it. Therefore, a digital nomad is nothing more than the heir of the time he has had to live. Who takes advantage of the Internet and technological advances to build his own life regardless of where he is. The laptop is one of his few possessions and has no problem closing the suitcase because what he appreciates most takes no place, is the experience. Your most precious object is your passport and you don’t collect magnets, you have in mind every destination for the people you know.
If we refer to the digital nomad as bon viveur we will do it because he is the owner of his decisions, because he lives as he wants. But it is not fair to fall into the idea that it only obeys the impulses of pleasure. In fact, the digital nomads who choose Plázida’s spaces to work as they pass through Madrid are usually demanding professionals. They stand out in their area and offer services of the highest quality. They are tireless both in terms of work and personal. They are the ones who never fail our mastermind group and the first to join GuiriDrink. They are independent but participate very actively in society.
In his book “The Age of Access: The Revolution of the New Economy” (2000), thinker Jeremy Rifkin asserts that this new era – which is already present, by the way – also brings with it “a new type of human being”. His description of this new human consciousness fits the digital nomadic mentality:
For them, access is a way of life and although ownership is important, it is even more important to be connected. People in the 21st century perceive themselves as nodes embedded in a network of shared interests as autonomous agents in a Darwinian world of competitive survival. For them, personal freedom has less to do with the right of possession and the ability to exclude others and more to do with the right to be included in networks of interrelation.
Rifkin’s prophecy is being fulfilled. Digital nomadism is spreading. The future of work will be more like it than the current presentism. The bargaining chip will be our creative thinking. The meeting point will always start on the internet. The most frequent will be the non-place that Marc Augé anticipated, but everything will be more intense than ever. The decision is yours alone.